E-commerce SEO Success Strategies

SEO is at the heart of your e-commerce website success. Without an SEO strategy, you’re losing online visibility and traffic, ultimately resulting in lost revenue. If you have an online business without efficient SEO, many of your efforts to bring in business will be pointless. The main idea is to move your website up the search engine ranking ladder, but at the very least, you want to ensure your ranking doesn’t drop. For a successful 2023, e-commerce sites will need to keep up with the latest SEO developments and requirements.

Important Areas of Focus

Stay ahead of the game by spending time of the following strategies:

• Voice Searches: The popularity of voice search probably won’t go away any time soon. With Amazon’s Alexa, Apple’s Siri, and Google Assistant, many people around the world turn to “talking” to these devices for information. These devices are getting better at predicting what users want.
• Keywords: The purpose of phrases and keywords in SEO has shifted recently, but they’re still important. Results are often shown now with snippets or ads from varying articles or blogs. Keywords should be optimized for marketing best practices. To help you use keywords effectively, check out our blog here.
• Videos: Many people around the US say they want to see more videos of the brands they love. Creating video content may be a little expensive, but it’s a great way to get people to your site. It’s a quick way to show customers what they need to know. Spend a little time and money on producing effective, short videos to covey important product information.
• Images: Optimizing images is often overlooked, but it should be common practice when addressing SEO. Basically, you want to reduce the size of image as much as possible to help loading speed, but not enough that the quality is sacrificed.
• Mobile Device Friendly: It’s estimated that about 60% of website traffic comes from a mobile device, whereas about 39% comes from tablets and desktops. This means your want to ensure your site is optimized for mobile traffic, and google uses content loading time on mobile devices as a ranking factor.

Some Common E-commerce Mistakes

Common mistakes we see in the industry that can cost you traffic, and ultimately customers, include not including a product description on images or videos, using repetitive manufacturer descriptions rather than creating a unique description on your site, keeping outdated pages and information live, and forgetting about the target audience when focusing on keywords. For more information on some other great 2023 SEO strategies, check out our blog here.

SEO for e-commerce is meant to drive the right audience to your site so you can get actual customers. The goal is to speak to your audience needs first and ensure you’re creating SEO strategies that apply to them, not simply checking boxes to satisfy an algorithm. Your customers will be drawn to authentic, creative content. This year focus on user-friendly approaches that also satisfy the ever-changing technical demands. If you’re ready to up your SEO game, reach out to our team of experts for assistance.