Pay-Per-Click Ads and SEO

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June 3, 2022
Pay-Per-Click Ads and SEO
A pay-per-click (PPC) ad campaign is a way to turn clicks into conversions, driving people to your site and helping your business grow. To know if your campaign is working, it all comes down to profitability. Your ad campaign should bring in business, and an ineffective campaign will not result in a profit no matter […]
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Tackle Duplicate Content to Maximize your SEO

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May 23, 2022
Tackle Duplicate Content to Maximize your SEO
It may be natural for your site (and affiliate sites) to have a little bit of necessary recurring text but avoiding duplication of content is going to make your site more successful when it comes to SEO. When you have duplicate content, search engines recognize that and will choose other content as a better result […]
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Strong SEO Strategies

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April 14, 2022
Strong SEO Strategies
To make an effective website, there are three core areas to focus on: website setup technicalities, content, and linking. Successful businesses know how to drive traffic to their website, and it typically starts with a solid foundation with these three components. Technical Aspects in Website Design Your website is not going to help you if […]
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Ensure a Return on your SEO Investment

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March 1, 2022
Ensure a Return on your SEO Investment
How do you know if you’re really getting a good return on your website SEO investments? It’s hard to prove these metrics, unlike other marketing strategies such measurable paid click ads, tracking the open rate of emails, or seeing how many responses you received on a social media post. But there are ways to find […]
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How Information Architecture Affects SEO

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February 1, 2022
How Information Architecture Affects SEO
Improve your online visibility with successful and efficient Information Architecture (IA). If you’re not sure what IA is, you’re not alone. IA refers to the way your website is organized. It’s the page structure, placement of information and elements, navigation, and outline. With the well-executed IA, you will increase the findability and usability of your […]
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6 Benefits of Having a Marketing Account Manager

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January 1, 2022
6 Benefits of Having a Marketing Account Manager
Your online presence is one of the strongest marketing tools for your business. However, a website can work against you if it’s set up poorly and not managed well. If you have frustrated visitors on your site, they will look elsewhere for what they need. On the other hand, a well designed and executed website […]
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Core Web Vitals: Facts and Importance

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December 1, 2021
Core Web Vitals sign made with tile letters
Core Web Vitals are part of what Google uses to evaluate user experience on a webpage. Unsurprisingly, Google is currently the largest search engine on the market, holding its own ...
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Top Factors for a Successful Website

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November 1, 2021
Top Factors for a Successful Website
The face of your company is no longer a secretary at the front desk—it’s your website. Websites must look great and function well in order to draw clients to your business effe ...
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The Process of Writing is Changing

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October 1, 2021
The Process of Writing is Changing
The way we write has been changing and we may not have even known it. With technology advancing every day, it’s no surprise that the way information is presented will need to shi ...
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Digital Business Citations and Directories for Local SEO

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October 16, 2020
Online Business Directory Submission Service
What are Local Business Citations and how do they help with SEO? Citations are business directory listings online much like we used to have with the printed Yellow Pages book that ...
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