Four Tips to Optimizing Media Elements

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April 11, 2023
Four Tips to Optimizing Media Elements
Driving organic, desired traffic to your website involves planning. Content needs to be clear and purposeful, and there are numerous factors that go into an SEO design. One of these factors involves the media elements on your page. A website’s media elements have a great impact on the overall function and delivery of a page. […]
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Writing for SEO

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March 11, 2023
Writing for SEO
Captivating content with quality information is the foundation of SEO success. Search engines are getting smarter with ranking algorithms, and today they are looking for intentional, credible substance. If you have writer’s block and are unsure where to start, here are some tips to help you write to SEO needs. Be organized and structured: To […]
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8 Considerations for Your 2023 SEO Plan

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January 11, 2023
8 Considerations for Your 2023 SEO Plan
No other industry is quite as dynamic as SEO. There are constant updates and changes to processes that affect SEO. Efforts that yielded huge results a couple years ago may not be as effective today. As you analyze your SEO strategy for the new year, consider focusing on these eight items below. Update your content […]
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Topic Clusters

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December 11, 2022
Topic Clusters
On your SEO journey, you know there are many options. One option you may want to consider is topic clusters. Topic clusters are groupings in your content that revolve around a central subject. You can create a core, central page with this information to repeatedly link to, providing several opportunities for applicable internal linking that […]
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Does Keyword Density Matter?

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November 11, 2022
Does Keyword Density Matter?
First, what exactly is keyword density? Basically, it’s the number of times a specific term, word, or phrase occurs in relation to the number of words on a given page. There was a time when the percentage of a keyword’s usage in the content affected a website’s ranking, and many experts suggested a 2% to […]
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Is SEO Still Relevant?

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October 3, 2022
Is SEO Still Relevant?
As searching trends, artificial intelligence, and social media continue to change, some people have speculated that SEO will get replaced with other alternatives. Most experts (our team included) would say this is simply not true. SEO is not irrelevant, and we don’t predict it will be obsolete any time soon. What it is doing is […]
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6 Digital Marketing Tips

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September 5, 2022
6 Digital Marketing Tips
Digital marketing is critical to business success. It attracts customers by showing them what they want and how your company can provide that for them. You can implement digital marketing tools to monitor customer behavior online in order to effectively cater to their needs. Online marketing needs to be audience-based with the priority of earning […]
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Social Media and SEO

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August 1, 2022
Social Media and SEO
Think of how you personally use social media. It’s likely that a fair portion of your time is spent looking at offers from local businesses and posts on community events in addition to your friend’s vacation photos or all the first day of school pictures. If you have a business with information on a social […]
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Signs of Poor SEO Practices

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July 1, 2022
Signs of Poor SEO Practices
Search engine optimization is imperative for today’s online business presence. If you’re working on SEO and you haven’t seen a successful uptick on your site, the following issues could be the culprit. Keyword Stuffing – Keywords are important for SEO, but you want to be smart in their application. Some companies stuff excessive keywords in […]
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Pay-Per-Click Ads and SEO

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June 3, 2022
Pay-Per-Click Ads and SEO
A pay-per-click (PPC) ad campaign is a way to turn clicks into conversions, driving people to your site and helping your business grow. To know if your campaign is working, it all comes down to profitability. Your ad campaign should bring in business, and an ineffective campaign will not result in a profit no matter […]
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